Many ministries try to increase their revenue by increasing their program distribution. While there are instances where this makes sense, too often it's the most expensive way to accomplish growth.
The long term smarter way is to first improve your program content so that you enhance the viewer experience for your existing audience. This will hold your current viewers and attract additional viewers, increase viewer engagement, and increase your fundraising results.
When your program is optimized in this way, you can then expand your distribution and achieve even more powerful results.