Category Archives: Linking Fundraising With Program Content

Cost Effective Growth

Many ministries try to increase their revenue by increasing their program distribution.  While there are instances where this makes sense, too often it's the most expensive way to accomplish growth. The long term smarter way is to first improve your program content so that you enhance the viewer experience for your existing audience.  This will…
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Television Is A Fiercely Competitive Medium

According to MRI Research, most Christians watch a lot of television.  They watch both Christian and secular programming.  That being the case, there are a lot of choices out there. Nielsen reports that the average U.S. household has access to 125 different channels, that means that your viewers have 124 other choices to watch. Television…
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