Services We Provide
- Strategic Media Buying and Planning– Efficient long and short form media placement, TV and Radio
- Program Audience Analytics – Audience numbers by program and network to identify who is your viewer. What are their ages, sex, and ethnicity? What parts of your program have the highest number of viewers? Where is the best spot to place your appeal?
- Program Analysis – Knowing audience reaction to your programming content helps you produce better and more effective programs which attract a larger audience. A larger audience means you can reach more people with your ministry and your fundraising efforts
- Link Programming to Fundraising – Identify the program elements that attract your best donors
- Program Promotion – How to draw more viewers to your program.
- Donor Analytics and Research – In-depth research that will help you know you donors, engage them, and keep them longer
Our goal is to become a tool for your organization that will not only
provide great media placement, but also provide the data that will
empower your people to make smart decision.
Research That Supports Our Services
Research Groups We Use
We have extensive experience using the following studies
- Average Daily Audience
- Cumulative Audience Study
- Minute-By-Minute studies
- Source and Destination studies
- Only-Only-Both studies
- Time Spent Viewing
- Audience Duplication
- Web Viewing Video Dial Testing
- Phenomenological Research
- Viewer Attitudes
- Non Viewer Attitudes
- Former Viewer Attitudes
Information: If you have any questions or comments about our media services or content on this site please contact us at 757-905-2222 or fill out our form to email us.